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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Conservative Party UK

Boris Johnson too toxic for Tory ad campaign

The Conservative Party have belatedly launched their first batch of Meta adverts for the local elections taking place on 5th … More

Repositioning Boris Johnson from Canny Buffoon to Captain Chaos

Boris Johnson’s rule-breaking persona was carefully developed by the Conservatives for the 2019 general election, but Labour are now cleverly … More

conservative party, political advertising

Conservatives attack Keir on crime

80% of the Facebook ads currently running for The Conservatives are on the topic of crime. The YouGov issue tracker … More

Conservatives on track to win in Hartlepool

Labour look likely to lose the Hartlepool by-election taking place on #superthursday. It’s a seat the party has held since … More

Sunak’s social media brand building

I appeared on the BBC’s #politicslive coverage of today’s budget talking about Chancellor Rishi Sunak’s deliberately contrived promotion of his … More

The best Conservative Party ads of general election 2019

During general election 2019 all the day-to-day coverage of the best political ads has taken place on the politicaladvertising.co.uk instagram … More

Conservatives make fake fact-checking feed during leaders TV debate

During the first leaders debate on ITV on Tuesday evening the Conservative Party press office rebranded their twitter feed to … More

Conservatives hope to turn out Shy Tories and Bashful Brexiteers

The Conservatives are running a series of adverts on Facebook which are aimed at voters who want to see the … More

Brexit Party announce they’re backing Boris in Tory-held seats

Nigel Farage announced yesterday that the Brexit Party will not stand in the 317 seats won by the Conservatives at … More

Conservatives campaign to ‘unleash Britain’s potential’

The Conservative Party held their general election 2019 campaign launch on Wednesday night where they revealed a new sub-header of “unleash … More

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The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue.

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