Skip to content

politicaladvertising.co.uk

  • Twitter
  • Instagram
  • Facebook

Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

  • About
  • Political Advertising
  • Books
  • The Political Marketing Podcast

Author: Benedict Pringle

Ed’s Pledge – Miliband to save the world?

I just can’t believe how self-indulgent and transparent Miliband and his supporters in Labour HQ are being with their latest … More

copenhagen, ed's pledge, miliband

New Earth Deal

The campaign name doesn’t quite roll off the tongue, and its’ acronym – N.E.D – is the Scottish word for … More

climate change, john prescott, new earth deal

Polar Bear Tears

Another awesome execution in Tappening’s campaign against bottle water that I wrote about a few weeks ago.

bottled water, polar bear, tears

The great healthcare debate

The scale of the debate that Obama’s healthcare reform has sparked in this country is quite extraordinary.  The social media … More

#welovethenhs, health, nhs

Eve of poll in Afghanistan

afghanistan, election, posters

Change We See

The Labour Party have launched a fantastic new social media campaign.  They’re inviting supporters to take photographs of local hospitals that … More

change we see, Labour Party, social media

We have more to offer

As you know, I like to keep you abreast of political advertising from across the globe – so here’s an … More

angela Merkel, breasts, cleavage

We love big challenges

Big communications challenges are what great advertising agencies love and relish.  I wonder if there has ever been a bigger, … More

brown, cameron, challenges, political communication

Impressive new Conservative Party online advert

Annoyingly, I can’t embed the Conservatives new widget, but below is a screen grab of the MPU and below that … More

conservatives, email registration, online advertising, widget

Obama the socialist joker

This poster is being stuck up around Los Angeles in a guerilla campaign to brand Obama as a socialist.  The … More

joker, obama, poster, socialism

Posts navigation

Older posts
Newer posts

Categories

The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster.

politicaladvertising.co.uk

politicaladvertising.co.uk
A WordPress.com Website.
  • Subscribe Subscribed
    • politicaladvertising.co.uk
    • Join 156 other subscribers
    • Already have a WordPress.com account? Log in now.
    • politicaladvertising.co.uk
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...