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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Interview with Sam Delaney on ‘Mad Men and Bad Men: What Happened when British Politics met Advertising’

This is a fairly historic post on politicaladvertising.co.uk as it is my first vlog.  Oh yes. I recently read an … More

Conservative Party Poster: Don’t let Labour wreck the economy

The Conservative Party yesterday released a new poster that features the image of a wrecking ball and the copy “A … More

Homes for Britain: Westminster station advertising

Homes for Britain are currently running a month-long ‘station domination’ of Westminster Station; some examples of the creative work are above. … More

Homes for Britain, Westminster station

Conservative Party use YouTube pre-rolls to bypass UK TV advertising law

The Conservative Party are running paid-for video advertising on YouTube which is targeting voters in marginal constituencies around the country. … More

conservative party

“Dark Money” influences US Senate elections

A new report has been published on the extensive involvement of outside groups on influencing elections in the USA, many of which are … More

Review: Mad Men and Bad Men by Sam Delaney

Can you imagine how excited I would have been when I heard that a book on the strange relationship between British … More

Netanyahu: The Bibi Sitter

Benjamin Netanyahu has appeared in a very amusing political advert in advance of Israel’s General Election in March. The video … More

bibi sitter, israel

Should you feature your opponent’s leader in your attack ads?

I was kindly invited on to the BBC’s Daily Politics Show today to discuss negative political advertising and debate whether … More

Latest Conservative attacks on Labour

The quality of the content being distributed by The Conservative Party on their social media channels remains consistently high. The … More

Lib Dems borrow from Tory poster

The Liberal Democrats have released a poster which borrows from the Conservative poster ‘road to recovery’ (a.k.a ‘highway to hell’) from … More

general election, Liberal Democrats

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Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications.

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