The quality of the content being distributed by The Conservative Party on their social media channels remains consistently high.
The three featured here are the strongest of the last week or so.
The aim behind this content is threefold:
1. Fire-up their own activists who follow the account and give them material to use on the doorstep.
2. Depress the opposition supporters, many of whom also follow the account.
3. Build a narrative amongst journalists and influencers who keep an eye on the party’s social media activity.
And there’s always the chance (albeit a very small one) that an image created between now and polling day might capture the imagination of enough people that it could spill into the mainstream and influence undecided voters.