The Conservative Party yesterday released a new poster that features the image of a wrecking ball and the copy “A recovering economy. Don’t let Labour wreck it”.
This is a classic piece of M&C Saatchi Conservative Party attack advertising and bears all the hallmarks of Jeremy Sinclair, the creative mastermind behind every Conservative Party advertising campaign since 1979.
The ad brilliantly reduces the whole election debate to 8 simple words and features a visual that packs a punch (or wrecking ball, in this instance).
The ad is also running as a digital animation and has already been spotted at several of the top poster sites around the country. One such example is the Euston Road underpass in London, featured below.