The quality and variation of the Yes! campaign’s campaigning materials, adverts and posters has been far superior to that of the Better Together campaign throughout the referendum period.
The Yes! campaign brief of ‘sell anger towards a Tory-led coalition and hope for the future of an independent Scotland’ is a more creatively fertile proposition than that of Better Together’s ‘sell the fear of break-up and the maintenance of the status quo’.
Nevertheless, it’s one thing to have a great brief and quite another to deliver against it as thoroughly as they have. If it was down to the campaigning materials alone, the Yes! campaign would be starting the victory party already.