A selection of recent Yes! campaign materials

Yes scotland poster one opportunity

yes scotland future in our hands

Yes Scotland poster advert - only yes guarantees power

yes scotland once in a lifetime  yes scotland top 20 wealthiest countries

Yes scotland - rebuttal of devo max  Yes scotland - labour as tory front men

Yes scotland tories rebelling over devo max  Yes scotland - wealth, talent and indepedence

Yes Scotland - days to remember  Yes scotland - pension rebuttal

The quality and variation of the Yes! campaign’s campaigning materials, adverts and posters has been far superior to that of the Better Together campaign throughout the referendum period.

The Yes! campaign brief of ‘sell anger towards a Tory-led coalition and hope for the future of an independent Scotland’ is a more creatively fertile proposition than that of Better Together’s ‘sell the fear of break-up and the maintenance of the status quo’.

Nevertheless, it’s one thing to have a great brief and quite another to deliver against it as thoroughly as they have.  If it was down to the campaigning materials alone, the Yes! campaign would be starting the victory party already.

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