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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: political advertising

Disrupting Expectations

To continue on my recent theme of emotive political advertising… Faris Yakob has written a brilliant piece that  investigates one … More

blair, Budweiser, cadburys gorilla, catherine tait, IFAW, International fund for animal welfare, obama, political advertising, True

The dominance of the irrational

Political campaign guru Evan Tracey has compiled a playlist of videos and analysis from throughout the Obama vs McCain campaign … More

emotional advertising, evan tracey, mccain, obama, political advertising

Irrational Electorate

    This script was written by influential Labour blogger Hopi Sen.   This route has been tried before (and … More

dave the chameleon, david cameron, hopi sen, political advertising

Time for a [legislative] change?

There have been two very interesting legal decisions surrounding political advertising in the last week that means the UK could … More

channel s, law, liberal democrat, political advertising

Shane the Builder

The press has covered in detail the absolute howler that the Conservative Party made in their most recent party political … More

conservative party, david cameron, joe the plumber, party political broadcast, political advertising, ppc, shane the builder

Visit Alaska!

Sarah Palin is being used as a marketing tool for Travel Alaska! This is a very shrewd move both from … More

Alaska, Palin, political advertising, Tourism

This One’s About Trust

This New Zealand Labour Party  commercial ran in the week leading up to parliamentary election polling day on November 8th; … More

mary, nz labour party, political advertising

Double (political) Vision

After the successful election of Obama and his campaign receiving the highest plaudits from anyone with a vague interest in … More

israeli prime minister, obama, political advertising

Let the issue be the issue

Let the issue be the issue In this poster, put up in Manhattan on the eve of poll, Barck Obama … More

let issue be the issue, manhattan, mccain, obama, political advertising, race

The YouTube Election

There’s been a load of articles in the last few days about the US Election being the first YouTube election.  … More

labour party deputy leadership, mccain, obama, online campaigns, political advertising, YouTube election

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NZ Labour has launched its 2026 general election campaign slogan: “Better starts now.” Had an excellent discussion about Andy Burnham’s social media strategy for The Campaign Podcast with Maisie McCabe Charlotte Rawlings and Lucy Shelley. The episode is coming soon to your podcast provider of choice. Advertising agency Leagas Delaney have offered to donate their creative services to support the by-election campaign of Count Binface in Clacton. The agency have shared a bunch of strong concepts online in attempt to appeal to their prospective client, but have yet to receive a response from the self-style “space warrior”. How do you use influencers to market political candidates and ideas? In a world where credibility is currency, does paying for social media reach via creators make sense? This clip is from the latest episode of The Political Marketing Podcast. Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers.

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