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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: political advertising

Disrupting Expectations

To continue on my recent theme of emotive political advertising… Faris Yakob has written a brilliant piece that  investigates one … More

blair, Budweiser, cadburys gorilla, catherine tait, IFAW, International fund for animal welfare, obama, political advertising, True

The dominance of the irrational

Political campaign guru Evan Tracey has compiled a playlist of videos and analysis from throughout the Obama vs McCain campaign … More

emotional advertising, evan tracey, mccain, obama, political advertising

Irrational Electorate

    This script was written by influential Labour blogger Hopi Sen.   This route has been tried before (and … More

dave the chameleon, david cameron, hopi sen, political advertising

Time for a [legislative] change?

There have been two very interesting legal decisions surrounding political advertising in the last week that means the UK could … More

channel s, law, liberal democrat, political advertising

Shane the Builder

The press has covered in detail the absolute howler that the Conservative Party made in their most recent party political … More

conservative party, david cameron, joe the plumber, party political broadcast, political advertising, ppc, shane the builder

Visit Alaska!

Sarah Palin is being used as a marketing tool for Travel Alaska! This is a very shrewd move both from … More

Alaska, Palin, political advertising, Tourism

This One’s About Trust

This New Zealand Labour Party  commercial ran in the week leading up to parliamentary election polling day on November 8th; … More

mary, nz labour party, political advertising

Double (political) Vision

After the successful election of Obama and his campaign receiving the highest plaudits from anyone with a vague interest in … More

israeli prime minister, obama, political advertising

Let the issue be the issue

Let the issue be the issue In this poster, put up in Manhattan on the eve of poll, Barck Obama … More

let issue be the issue, manhattan, mccain, obama, political advertising, race

The YouTube Election

There’s been a load of articles in the last few days about the US Election being the first YouTube election.  … More

labour party deputy leadership, mccain, obama, online campaigns, political advertising, YouTube election

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Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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