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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Measuring the Hype

Measuring the success of one’s campaign is, obviously, rather an important aspect of advertising.  A company called MotiveQuest has developed…

brand advocacy, effectiveness, motive quest, online promoter

Vote Hour

  Google have recruited a host of high powered CEO’s to encourage their employees to take an hour out of their working…

google, mccain, obama, politcal advertising, vote hour

Terry Tate v Sarah Palin

A fantastic ‘get out the vote’ advert.  It’s an extension of the Reebok campaign which used Terry Tate as a…

political advertising, Reebok, Sarah Palin, Terry Tate

The Great Schlep

  This is absolutely hilarious.  The momentum that Obama’s campaign has generated is unbelievable.  There seems to be a never-ending…

election, obama, political advertising, Sarah Silverman, The Great Schlep

7-Election

Picked up on this brilliant attempt by 7-Eleven to cash in the US Presidential Election on ‘Boy meets digital world’. Coffee…

7-Election, 7-eleven, coffee, election, mccain, obama, president

Setting the Standard

For my debut post on this blog I thought I’d post THE iconic piece of political advertising. It was produced…

1979, conservative party, labour isn't working, political advertising, saatchi, thatcher

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The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today. A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster.

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