Vote Hour

 

Google have recruited a host of high powered CEO’s to encourage their employees to take an hour out of their working day to go and vote.  The idea behind the spot is that the #1 reason people gave in the last US election for not voting was a lack of time. 

It’s (unsurprisingly…) well put together and it’s brilliant that these huge corporate organisations are being proactive in encouraging democracy.  However, if there is a massive turnout for this election it won’t be down to this, or various other, ‘get the vote out’ campaigns.  What leads to high turnout is a civically engaged population, educated in the issues facing them, inspired by a political message and given a clear choice at election time.  The vehicles for ensuring such circumstances are active and funded political parties.  Still, things like this can’t hurt.

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