Google have recruited a host of high powered CEO’s to encourage their employees to take an hour out of their working day to go and vote. The idea behind the spot is that the #1 reason people gave in the last US election for not voting was a lack of time.
It’s (unsurprisingly…) well put together and it’s brilliant that these huge corporate organisations are being proactive in encouraging democracy. However, if there is a massive turnout for this election it won’t be down to this, or various other, ‘get the vote out’ campaigns. What leads to high turnout is a civically engaged population, educated in the issues facing them, inspired by a political message and given a clear choice at election time. The vehicles for ensuring such circumstances are active and funded political parties. Still, things like this can’t hurt.
politicaladvertising.co.uk 