Measuring the Hype

How does your candidate / brand measure up online?
How does your candidate / brand measure up online?

Measuring the success of one’s campaign is, obviously, rather an important aspect of advertising.  A company called MotiveQuest has developed a way of measuring the online chatter surrounding a brand – they’ve dubbed it their ‘Online Promoter Score’.  As a showcase for their measuring technique, they’ve developed a microsite to predict the outcome of the US Presidential election.

Using the websphere to develop hype around one’s brand is a key facet to a successful campaign.  Having someone to measure your online buzz and suggest ways to improve it, is an absolute ‘must’ for any brand hoping to cut it these days.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s