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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Jess Phillips launches Labour leadership campaign

Jess Phillips’ has launched her campaign to become the leader of the Labour Party. Her slogan is “Speak Truth. Win…

Sadiq Khan 2020 re-election campaign launch

Sadiq Khan cleverly used Londoners’ return to work today to launch his campaign to be re-elected as the city’s Mayor.…

logo, political branding, Sadiq Khan

Democratic Presidential ad spend at the turn of the year

Happy new year! It’s January 1st 2020 and now that 2019 is over we can start properly counting down to…

The Labour Party’s 2019 general election ad campaign

At the 2019 general election the Labour Party failed to sell the idea of a radical, egalitarian, Corbyn-led government intent…

Political branding and candidate logos

Pity the poor souls who have just finished working on Labour’s general election campaign and who are now being drafted…

The best Conservative Party ads of general election 2019

During general election 2019 all the day-to-day coverage of the best political ads has taken place on the politicaladvertising.co.uk instagram…

How the Conservatives won a stonking majority

The Conservative Party have been in government for nearly a decade – which hasn’t been without difficulty – but thanks…

Behavioural economics used to get out the vote

Guest writer Bella Webber has been taking a look at get-out-the-vote strategies at general election 2019. Bella is a creative…

Social media wars at general election 2019

I’ve analysed the social media activity of the UK-wide political parties at general election 2019. I’ve tried to show that…

Conservatives make fake fact-checking feed during leaders TV debate

During the first leaders debate on ITV on Tuesday evening the Conservative Party press office rebranded their twitter feed to…

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Advertising agency Leagas Delaney have offered to donate their creative services to support the by-election campaign of Count Binface in Clacton. The agency have shared a bunch of strong concepts online in attempt to appeal to their prospective client, but have yet to receive a response from the self-style “space warrior”. How do you use influencers to market political candidates and ideas? In a world where credibility is currency, does paying for social media reach via creators make sense? This clip is from the latest episode of The Political Marketing Podcast. Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers. If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign.

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