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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: UK General Election 2015

Nigel Farage spoofs Tory poster

Nigel Farage, UKIP’s leader tweeted a brilliant spoof of the new Conservative Party poster. It features David Cameron sitting in … More

Ed Miliband in Alex Salmond’s pocket

The Conservative Party have released a new poster which features Ed Miliband sitting in Alex Salmond’s pocket. The poster relates … More

David Cameron debates David Cameron on the debates

The Labour Party have released a fantastic video featuring David Cameron explaining why David Cameron should stop running scared from … More

Conservative Party Poster: Don’t let Labour wreck the economy

The Conservative Party yesterday released a new poster that features the image of a wrecking ball and the copy “A … More

Conservative Party use YouTube pre-rolls to bypass UK TV advertising law

The Conservative Party are running paid-for video advertising on YouTube which is targeting voters in marginal constituencies around the country. … More

conservative party

Should you feature your opponent’s leader in your attack ads?

I was kindly invited on to the BBC’s Daily Politics Show today to discuss negative political advertising and debate whether … More

Lib Dems borrow from Tory poster

The Liberal Democrats have released a poster which borrows from the Conservative poster ‘road to recovery’ (a.k.a ‘highway to hell’) from … More

general election, Liberal Democrats

Dusting down the 1992 Conservative Party Playbook

Plenty of commentators have pointed out the similarities between the electoral landscape that preceded the 1992 General Election and the … More

Green Party poster: Spot the difference

The Green Party have released a poster to coincide with the fact that the Sun Newspaper have decided to stop … More

Green Party poster: what are you afraid of boys?

The Green Party have released a poster which challenges the other, male-led, political parties to allow them into the televised … More

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The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast.

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