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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: UK General Election 2015

Nigel Farage spoofs Tory poster

Nigel Farage, UKIP’s leader tweeted a brilliant spoof of the new Conservative Party poster. It features David Cameron sitting in … More

Ed Miliband in Alex Salmond’s pocket

The Conservative Party have released a new poster which features Ed Miliband sitting in Alex Salmond’s pocket. The poster relates … More

David Cameron debates David Cameron on the debates

The Labour Party have released a fantastic video featuring David Cameron explaining why David Cameron should stop running scared from … More

Conservative Party Poster: Don’t let Labour wreck the economy

The Conservative Party yesterday released a new poster that features the image of a wrecking ball and the copy “A … More

Conservative Party use YouTube pre-rolls to bypass UK TV advertising law

The Conservative Party are running paid-for video advertising on YouTube which is targeting voters in marginal constituencies around the country. … More

conservative party

Should you feature your opponent’s leader in your attack ads?

I was kindly invited on to the BBC’s Daily Politics Show today to discuss negative political advertising and debate whether … More

Lib Dems borrow from Tory poster

The Liberal Democrats have released a poster which borrows from the Conservative poster ‘road to recovery’ (a.k.a ‘highway to hell’) from … More

general election, Liberal Democrats

Dusting down the 1992 Conservative Party Playbook

Plenty of commentators have pointed out the similarities between the electoral landscape that preceded the 1992 General Election and the … More

Green Party poster: Spot the difference

The Green Party have released a poster to coincide with the fact that the Sun Newspaper have decided to stop … More

Green Party poster: what are you afraid of boys?

The Green Party have released a poster which challenges the other, male-led, political parties to allow them into the televised … More

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There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today.

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