The Green Party have released a poster to coincide with the fact that the Sun Newspaper have decided to stop featuring topless glamour models on it’s Page 3.
The advert carrying the end line ‘Spot the difference’ features the leaders of the Conservatives, Labour, Lib Dems and UKIP taking part in The Sun Newspapers stunt to launch their coverage of the 2014 World Cup. This is placed in stark contrast to Caroline Lucas, Green Party MP, who is pictured wearing a t-shirt campaigning against the Sun’s daily publication of partially naked girls in.
The implication of the poster is that those parties have long been courting the Rupert Murdoch owned newspaper and in doing so have been complicit in the regular dose of sexism that some feel Page 3 served up.
It’s a very clever piece of advertising that distances the Greens from their competitors and will likely be successful at recruiting the support of those who favour a radical break from the political parties that have dominated elections in Britain for the last few decades.
politicaladvertising.co.uk 