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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: political advertising

Political advertising is a sad business

As regular readers will know, I love reading a good rant against political advertising as discipline, and I just stumbled … More

Review: The Political Marketing Game

The Political Marketing Game by Jennifer Lees-Marshment is about as thorough an analysis of a discipline, regarded as much an … More

Interview with Jennifer Lees-Marshment

I’ve recently reviewed The Political Marketing Game by Jennifer Lees-Marshment for Progress Magazine (I’ll post the review here once the … More

Best thing that anyone’s ever said about this site

If you could excuse some brief navel-gazing,  just came across a very amusing post from Barry Singleton: “Politics is truly … More

Negative political advertising – it’s nasty, but it works

Two of adlands most prolific bloggers have today written about the depths that political advertising has plunged to during the … More

What the fuck is my social media strategy?

There are three words, that when combined, are responsible for more hours of hot air talked, volumes of bullshit written … More

elections, politics, social media srategy

‘Old’ media reasserting supremacy?

Stephen Armstrong has written an interesting piece for MediaWeek on what he percieves as the triumph of ‘old’ media in this … More

The marketing of politics is a dirty business

Steve Henry, founder of ad agency HHCL, has written a very amusing article summarising the political advertising efforts of the … More

Political advertising luminaries back in the fray

Rumours are rife that 3 political advertising luminaries of elections past have been drafted back into the front line.  At a recent … More

lord bell, philip gould, political advertising, trevor beattie

Is the political billboard dead?

There’s been a great deal written recently – by the likes of John Prescott, Mark Jones and Alastair Campbell – … More

billboard, dead, political poster

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The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK.

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