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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: political advertising

Political advertising is a sad business

As regular readers will know, I love reading a good rant against political advertising as discipline, and I just stumbled … More

Review: The Political Marketing Game

The Political Marketing Game by Jennifer Lees-Marshment is about as thorough an analysis of a discipline, regarded as much an … More

Interview with Jennifer Lees-Marshment

I’ve recently reviewed The Political Marketing Game by Jennifer Lees-Marshment for Progress Magazine (I’ll post the review here once the … More

Best thing that anyone’s ever said about this site

If you could excuse some brief navel-gazing,  just came across a very amusing post from Barry Singleton: “Politics is truly … More

Negative political advertising – it’s nasty, but it works

Two of adlands most prolific bloggers have today written about the depths that political advertising has plunged to during the … More

What the fuck is my social media strategy?

There are three words, that when combined, are responsible for more hours of hot air talked, volumes of bullshit written … More

elections, politics, social media srategy

‘Old’ media reasserting supremacy?

Stephen Armstrong has written an interesting piece for MediaWeek on what he percieves as the triumph of ‘old’ media in this … More

The marketing of politics is a dirty business

Steve Henry, founder of ad agency HHCL, has written a very amusing article summarising the political advertising efforts of the … More

Political advertising luminaries back in the fray

Rumours are rife that 3 political advertising luminaries of elections past have been drafted back into the front line.  At a recent … More

lord bell, philip gould, political advertising, trevor beattie

Is the political billboard dead?

There’s been a great deal written recently – by the likes of John Prescott, Mark Jones and Alastair Campbell – … More

billboard, dead, political poster

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This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories Link to article in my stories 🔗 Andrew Cuomo has made an attack ad with fairly realistic AI generated versions of his opponents. It’s pretty effective. I feel very uncomfortable about the ethics of this.

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