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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Environmental

10:10

The launch of 10:10, a new climate change organization, takes place at The Tate Modern tonight between 4-7pm.  10:10 aims … More

10:10, climate change, environment, tate modern

Ed’s Pledge – Miliband to save the world?

I just can’t believe how self-indulgent and transparent Miliband and his supporters in Labour HQ are being with their latest … More

copenhagen, ed's pledge, miliband

New Earth Deal

The campaign name doesn’t quite roll off the tongue, and its’ acronym – N.E.D – is the Scottish word for … More

climate change, john prescott, new earth deal

Norwich North By-Election Campaign Material

     

advertising, by-election, campaign material, candidates, leaflets, norwich north

Earth Hour Poster

Frank Shepard Fairey (the guy who created the Obama ‘Hope’ image ) was commissioned to create a poster promoting the … More

earth hour, shepard fairey

Ambient Environmentalism

I’ve just seen this superb piece of ambient (ambush / guerilla) advertising.  A green laser is being projected as if … More

ambient political advertising

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Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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