Conservative Party’s new ads aim to make brand feel younger

The Conservatives latest adverts reveal a new strategy which they hope will transform their fortunes. Their plan is to increase … More

Why the Conservatives lost their majority

Last week Steve Parker, Strategy Partner at M&C Saatchi, gave a presentation to the Institute of Practitioners in Advertising about … More

Jeremy Corbyn announced this morning that shadow home secretary Diane Abbott is to be replaced by Lyn Brown, the shadow … More

7 days ago the Conservative Party released a blistering attack on Corbyn’s record on defence and foreign policy; the video … More

The Conservatives have released a new advert which seeks to remind voters that the Brexit negotiations – that will go … More

Thursday 5th May saw local and mayoral elections across much of the UK. The Conservative Party, seeking to communicate with people … More

The Conservative Party’s first poster of the 2017 general election campaign is likely to end up as friendly fire. The … More

Theresa May used the phrase “strong and stable leadership” three times in the speech she made announcing her intention … More

M&C Saatchi are “in talks” with the Conservative Party about working on their general election efforts according to Campaign Magazine. … More

Ivan Massow is hoping to become the Conservative Party’s candidate for London Mayor. His campaign are running paid-for ads on … More