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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Conservative Party UK

Pocket Rocket: the poster that transformed the media narrative around general election 2015

M&C Saatchi, the creative agency behind the Conservative Party’s “Miliband in Salmond’s Pocket” poster, today ran a house advertisement in … More

How the Conservative Party built an election narrative around the SNP using political advertising

What is becoming clear in the post-election analysis of the results is that the Conservative Party very successfully created a climate … More

Conservative Party embarrassed by latest poster?

The Conservative Party have released a new poster that is plastered across marginal constituencies.  It features Alex Salmond, former leader … More

Sturgeon pulling the strings

  The Conservative Party have released a new poster which features Nicola Sturgeon as a puppet master in control of … More

The price of Labour: £3,028 extra tax for every working family

The Conservative Party have opened a new front of attack by criticising Labour’s taxation plans in a new poster. The … More

Salmond calling the tune poster

The Conservative Party have launched a poster to accompany the video released earlier this week. I’m not sure why the … More

Miliband dances to Alex Salmond’s tune

I’ve finally got around to posting this animated video by the Conservative Party which features Alex Salmond as a boogeyman … More

Spin it to win it: the battle of the political brands

On Saturday The Guardian ran a piece on the most recent Tory poster which featured the great and the good of political … More

Ed Miliband in Alex Salmond’s pocket

The Conservative Party have released a new poster which features Ed Miliband sitting in Alex Salmond’s pocket. The poster relates … More

Conservative Party Poster: Don’t let Labour wreck the economy

The Conservative Party yesterday released a new poster that features the image of a wrecking ball and the copy “A … More

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NZ Labour has launched its 2026 general election campaign slogan: “Better starts now.” Had an excellent discussion about Andy Burnham’s social media strategy for The Campaign Podcast with Maisie McCabe Charlotte Rawlings and Lucy Shelley. The episode is coming soon to your podcast provider of choice. Advertising agency Leagas Delaney have offered to donate their creative services to support the by-election campaign of Count Binface in Clacton. The agency have shared a bunch of strong concepts online in attempt to appeal to their prospective client, but have yet to receive a response from the self-style “space warrior”. How do you use influencers to market political candidates and ideas? In a world where credibility is currency, does paying for social media reach via creators make sense? This clip is from the latest episode of The Political Marketing Podcast. Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers.

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