Why the Conservatives lost their majority

Last week Steve Parker, Strategy Partner at M&C Saatchi, gave a presentation to the Institute of Practitioners in Advertising about his perspective on the Conservative Party’s 2017 general election campaign.

Steve worked on the Conservative Party account at M&C Saatchi in the build up to and during the 2015 general election campaign, but the agency didn’t work on the 2017 campaign.

His point of view on the differences between the 2015 & 2017 campaigns is fascinating and he gives a well-informed opinion as to why May lost her majority.


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