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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

The Bomb is Back

  The infamous Labour ‘Tax Bombshell’, that was first used by the Conservative’s to prevent Neil Kinnock’s seemingly inevitable election … More

bombshell, christmas, conservative, labour, tax, wrap

Visit Alaska!

Sarah Palin is being used as a marketing tool for Travel Alaska! This is a very shrewd move both from … More

Alaska, Palin, political advertising, Tourism

This One’s About Trust

This New Zealand Labour Party  commercial ran in the week leading up to parliamentary election polling day on November 8th; … More

mary, nz labour party, political advertising

Double (political) Vision

After the successful election of Obama and his campaign receiving the highest plaudits from anyone with a vague interest in … More

israeli prime minister, obama, political advertising

Let the issue be the issue

Let the issue be the issue In this poster, put up in Manhattan on the eve of poll, Barck Obama … More

let issue be the issue, manhattan, mccain, obama, political advertising, race

The YouTube Election

There’s been a load of articles in the last few days about the US Election being the first YouTube election.  … More

labour party deputy leadership, mccain, obama, online campaigns, political advertising, YouTube election

It’s Nokia v.s Apple

A report today from Synovate likens the two US Presidential candidates to brands.  Being very interested in brands in the … More

apple, brand, election, mccain, nokia, obama, politcal advertising

Using their strength against them

In this spot we see McCain using footage of an Obama speech that praises the Republican candidate’s work on a … More

environment, legislation, McCain advert, obama, political advertising

Waaasssuuuppp!

I appreciate this blog is getting fairly Obama heavy, but I just couldn’t ignore this one.  A spoof on the … More

Bud, Budweiser, obama, political advertising, True

Obama’s 30 Minute Advert

Here in full, the Barack Obama 30 minute informercial that screened across three national broadcast channels last night.  It features … More

obama 30 minute, politcal advertising

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The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster.

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