A report today from Synovate likens the two US Presidential candidates to brands. Being very interested in brands in the traditional / non-political sense, this was of real interest. Synovate relate Obama’s focus on issues that are close to the hearts of the public – education, healthcare and economics – to Nokia’s ‘You, You, You’ approach. Whilst McCain set’s his stall out based on his own interests – war and Iraq – which is more similar to Apple’s ‘you come to me’ approach. Not the brands that I would immediately attach to the two candidates but it’s an interesting observation.
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