It’s Nokia v.s Apple

A report today from Synovate likens the two US Presidential candidates to brands.  Being very interested in brands in the traditional / non-political sense, this was of real interest.  Synovate relate Obama’s focus on issues that are close to the hearts of the public – education, healthcare and economics – to Nokia’s ‘You, You, You’ approach.  Whilst McCain set’s his stall out based on his own interests – war and Iraq – which is more similar to Apple’s ‘you come to me’ approach.  Not the brands that I would immediately attach to the two candidates but it’s an interesting observation.