The U.K. government have reportedly spent £9.3 million on a direct mail shot to the whole country extolling the … More
Author: Benedict Pringle
‘Confessions of a Republican’ redux
This brilliant TV ad for Lyndon B. Johnson’s presidential campaign in 1964 bears an uncanny relevance to the 2016 cycle and … More
Labour poster: Osborne rides dodgems at the unfair funfair
Labour have attacked the Chancellor George Osborne (and Google) in their first piece of national advertising since Jeremy … More
Risky business
I wrote an article at the beginning of February for advertising industry magazine Campaign anticipating what the EU referendum campaigns … More
Paddy Power ad: Orange is the new black
Paddy Power has seen enough and is paying out to punters who backed Trump to win the Republican nomination. … More
Sanders: they’ve all come to look for America
Bernie Sanders campaign ad ‘America’ has reached over 3 million views on YouTube, but I suspect that as a TV … More
#VoteTogether: Bernie Sanders film
In case you missed it: the Bernie Sanders campaign released a phenomenal video – Vote Together – in the … More
Stronger In attack ad: there will be pain
The Stronger In campaign have released a new ad which attacks those campaigning to leave the EU for – what … More
The EU referendum campaign: selling fear
As Donald Tusk has just released his draft settlement and it looks increasingly certain that the EU referendum will take … More
Sadiq Khan: political branding
Sadiq Khan, the Labour Party’s candidate in the London Mayoral elections taking place in May this year, has developed … More