Today David Cameron and Brendan Barber, former general secretary of the UK’s Trades Union Congress, launched a new poster for the Stronger In campaign.
It’s the latest of a series of attacks on the perceived lack of support for Brexit amongst experts.
This is a brilliant idea. Like many of the best British political advertisements, the attack is devastating because it rings true and has been executed in an intelligent, visually impactful and witty way.
It’s a negative ad which, on account of the levity in the tone, will keep floating voters on side. Indeed as the message is so clearly delivered, I can see it sticking in their heads.
It is reminiscent of the most compelling poster from the Alternative Vote referendum in 2011 (below). I wonder if Matthew Elliot – the CEO of Vote Leave who would have signed off on the NO2AV poster in question – will be able to see the funny side of the visual technique being deployed by Stronger In.