A view from inside the Labour campaign

This week I saw Matt Watts, Planning Director at Krow, Labour’s advertising agency, speak about their work for the party … More

The “strong and stable leadership” narrative wasn’t the problem

I’ve seen a few articles saying that the Tory campaign fail can be attributed to Crosby’s insistence on message discipline … More

As Theresa May is negotiating with Arlene Foster, the leader of the Democratic Unionist Party, to create a parliamentary pact I … More

There’s less than three days to go until voters cast their ballots in general election 2017 and the polls are … More

7 days ago the Conservative Party released a blistering attack on Corbyn’s record on defence and foreign policy; the video … More

I’ve written a piece for The Drum in which I explain that The Labour Party have adopted an influencer-led approach to … More

Paddy Power are running a full page ad featuring the odds of Donald Trump getting impeached. It’s a brilliant ad … More

The Labour Party have released a new poster which tries to evoke the sense amongst voters that they are being … More

Thursday 5th May saw local and mayoral elections across much of the UK. The Conservative Party, seeking to communicate with people … More

Now that each of the three main national parties have released their general election 2017 slogans, it is clear to … More