On Wednesday this week the Electoral Commission published the details of money spent by political parties on General Election 2015. … More
Category: UK General Election 2015
Homes for Britain: how we made the housing crisis personal
This is a case study paper that I wrote jointly with my colleague Emily Harlock about the advertising campaign run under … More
How did political parties use advertising in the 2015 general election campaign?
Below is an article that I wrote for Market Leader; the strategic marketing journal for business leaders. I’m reproducing the … More
Pocket Rocket: the poster that transformed the media narrative around general election 2015
M&C Saatchi, the creative agency behind the Conservative Party’s “Miliband in Salmond’s Pocket” poster, today ran a house advertisement in … More
How the Conservative Party built an election narrative around the SNP using political advertising
What is becoming clear in the post-election analysis of the results is that the Conservative Party very successfully created a climate … More
General Election 2015: review of the political posters
The 2015 general election race has been electric. As neither of the main parties has managed to capture the majority … More
Brands and election-themed gimmicks
Earlier today the BBC Daily Politics kindly invited me on to their show to discuss election-themed products and promotions. You … More
