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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: UK General Election 2015

Election campaigning: how to spend it

On Wednesday this week the Electoral Commission published the details of money spent by political parties on General Election 2015. … More

electoral commission, media strategy, political advertising

Homes for Britain: how we made the housing crisis personal

This is a case study paper that I wrote jointly with my colleague Emily Harlock about the advertising campaign run under … More

How did political parties use advertising in the 2015 general election campaign?

Below is an article that I wrote for Market Leader; the strategic marketing journal for business leaders.  I’m reproducing the … More

Pocket Rocket: the poster that transformed the media narrative around general election 2015

M&C Saatchi, the creative agency behind the Conservative Party’s “Miliband in Salmond’s Pocket” poster, today ran a house advertisement in … More

How the Conservative Party built an election narrative around the SNP using political advertising

What is becoming clear in the post-election analysis of the results is that the Conservative Party very successfully created a climate … More

General Election 2015: review of the political posters

The 2015 general election race has been electric.  As neither of the main parties has managed to capture the majority … More

best political adverts uk, best posters general election

Brands and election-themed gimmicks

Earlier today the BBC Daily Politics kindly invited me on to their show to discuss election-themed products and promotions. You … More

brands, elections, gimmicks

Digital tactics in 2015 general election

Robert Cookson at The Financial Times has written a nice article on the digital aspect of the 2015 general election … More

Alternative election posters

The Guardian has asked art students to bring to life the ‘real’ 2015 general election by coming up with a new slogan … More

Conservative Party embarrassed by latest poster?

The Conservative Party have released a new poster that is plastered across marginal constituencies.  It features Alex Salmond, former leader … More

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