Ken Livingstone’s campaign have released a comically bad video to support their Fare Deal policy pledge.
The film features Steve Pound MP, dressed up as a professor, explaining how Ken’s fares policy is viable.
Have they used a campaign staffer’s desk lamp as the lighting rig? Is it filmed in some mouldy town hall’s meeting room? And did they buy Pound’s outfit from Ann Summers?
Pound’s performance is so awkward, the production values of the video are so awful and the sound effects are so atrocious, that the viewer will not absorb any of the message. Making this video was a complete waste of campaign resource and energy (even if it only took an hour, which it won’t have).
This film is a damning indictment of the state of British political marketing. It’s cheap, it’s badly thought through and it’s nasty.
The only chance this video has of getting views is if people send it round as something to laugh at.