Ken’s team have released a response to the Not Ken Again poster campaign. It feels like a bit of a damp squib of a retort.
What they’ve failed to realise is that the overall look and feel of the posters are negative in sentiment. Almost regardless of what the copy says, the art direction creates an adverse emotion against Ken.
To quote my / your / our ex-girlfriend(s), “it’s not what you say, it’s the way you say it”.
politicaladvertising.co.uk 