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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: political advertising

A look back at the USA’s 2022 political advertising

AdImpact has compiled a report that looks back at political advertising in the USA’s 2022 election cycle. It features in-depth … More

Target Talk: turning out for reproductive freedom

Welcome to another episode of Target Talk. The Democrats have shared one of the audiences they built for online advertising … More

Misleading election ads during the Super Thursday campaign

It’s my strong belief that electoral advertising should be regulated so that fact-based claims are accurate. At the moment there … More

Election campaigns and covid: what happens if we all go postal?

The government expects the number of postal votes to surge for the “Super Thursday” elections taking place on 6th May. … More

Facebook users can now block political ads from their feeds

The next political ad you see on Facebook could be your last: the social media giant is going to allow … More

Twitter’s ban on political ads is bad for democracy

It’s a huge shame that Twitter have decided to stop accepting political advertising on their platform. It is understandable that … More

“Stop Stella” controversy highlights need for political ad reform

I’ve written an article for The New European on why the controversy over the recent “Stop Stella” campaign shows that … More

“Thatcher’s adman” Lord Bell has died

Lord Bell, known as “Thatcher’s adman”, has died at the age of 77. He was Managing Director of Saatchi&Saatchi when … More

Emerging ‘deepfake’ technology will turbocharge fake news

‘Deepfake’ is an emerging technology that allows people to create fairly realistic face-and-voice-swap videos. It was recently used for the … More

Launch: a new coalition to reform political advertising

In recent years, the rules designed to safeguard against the spread of disinformation and promote healthy political debate haven’t kept … More

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Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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