Political Smarkets liven up the Labour leadership contest

Smarkets are doing their level best to liven up the Labour Party Leadership contest by running some attractive and dynamically loading online display advertising.

I’ve been amazed by the lack of creative content emerging from the candidates’ campaigns.  Direct mail and eCRM have been incredibly dry and policy centric.  Almost every candidate has issued a ‘join my campaign to stop [insert recent Tory policy]’ piece of communication – such ‘campaigns’ are so incredibly cringeworthy, transparent and ineffective to party members that there really should be some sort of rule against them.

Candidates in this election have badly overlooked (and underinvested in) the power of creative political communication.  Not only is it a missed opportunity, it has made the (lengthy) election period incredibly stale and boring.

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