The Jury Team, who launched as a new political party of independent politicians over a month ago, have released their first piece of video political advertising. It is badly put together and the content is dull, dull, dull. It has a total of 45 views on YouTube and isn’t even hosted on their own site. There is a vaguely amusing flash advert on their homepage featuring a spoof of the mastercard ‘priceless’ campaign and Jaqui Smith’s recent humiliation; however the way they’ve built it makes it impossible to download.
There are numerous challenges to someone who wants to start their own political party that are hard to overcome, but Jury Team have failed at the very basics of online marketing, let alone everything else which is required for success. Brian Wheeler has recently written a fantastic article about the difficulties of starting and sustaining a political party.