Schw…I don’t get it.


I was just made aware of this new press insertion (cheers Matt) by Schweppes.  It features Alan Sugar firing the G20 leaders and carries the headline ‘experience matters’.  I get that Schweppes are meant to represent ‘experience’, but does that mean that Alan Sugar is more ‘experienced’ than the G20 leaders? Basically, I don’t really get this ad. If anyone does please enlighten me!


  1. It means, the corporations are in charge, they make the rules, this is the case stated in all the writings of Marxist protagonists. Rule by council.

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