Lots of candidates that are elected on a wave of popularity pledge to bring their campaigning and organising frame of mind into government. Here is the Democrats and Team Obama attempting to fulfill that ambition. Not a great ad, but the sentiment of “we still need all ya’ll who helped get me elected” is just about carried through. The triumphant emphasis every time the word “President” is used is probably a bit much, but after 8 years of Opposition, I’ll forgive them that one.
It’s worth mentioning that getting lots of people to sign up to your agenda for government is democratic and ‘grass roots’ to an extent. But the challenge comes when you have to deal with a situation where a significant portion / majority of the public and your supporters disagree with the direction you’re trying to set and want to halt or change it.
Here is a better advert from Americans United for Change containing similar subject matter:
There’s no emphasis on grass roots activism, but it’s a much more compelling stand-alone piece of communication. It would be a REALLY interesting experiment if you could isolate the two campaigns mentioned in this post in different areas of the country. You could measure which approach – low budget TV ad with a small media spend but heavy organising activity v.s expensive animated TV ad and zero campaigning on the ground – is more effective in shaping peoples opinion.