Aggressive Political Advertising in India

BJP-brutal-terror-strikes-at-will-political-advert

I just came across this piece of political advertising that has been put out by the BJP in India, in the wake of their recent terrorist attacks.  The press ad is trying to blame the attacks on the incumbent government and is suggesting that the BJP and their leader Shri L K Advani would be tougher on terrorism if elected later this year.

In the wake of a national disaster it is never wise for an opposition party to try and score political points too soon or too boldly, as the chances of coming across as insensitive and opportunistic are extremely high.  The above advert, in it’s use of blood and bullet related imagery is far too aggressive.  Whether or not the government could be percieved to be at fault for making the country less secure, such a graphic and accusatory piece of advertising will almost certainly lose more support than it could ever hope to gain.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s