I just came across this piece of political advertising that has been put out by the BJP in India, in the wake of their recent terrorist attacks. The press ad is trying to blame the attacks on the incumbent government and is suggesting that the BJP and their leader Shri L K Advani would be tougher on terrorism if elected later this year.
In the wake of a national disaster it is never wise for an opposition party to try and score political points too soon or too boldly, as the chances of coming across as insensitive and opportunistic are extremely high. The above advert, in it’s use of blood and bullet related imagery is far too aggressive. Whether or not the government could be percieved to be at fault for making the country less secure, such a graphic and accusatory piece of advertising will almost certainly lose more support than it could ever hope to gain.