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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: mccain

The dominance of the irrational

Political campaign guru Evan Tracey has compiled a playlist of videos and analysis from throughout the Obama vs McCain campaign … More

emotional advertising, evan tracey, mccain, obama, political advertising

Let the issue be the issue

Let the issue be the issue In this poster, put up in Manhattan on the eve of poll, Barck Obama … More

let issue be the issue, manhattan, mccain, obama, political advertising, race

The YouTube Election

There’s been a load of articles in the last few days about the US Election being the first YouTube election.  … More

labour party deputy leadership, mccain, obama, online campaigns, political advertising, YouTube election

It’s Nokia v.s Apple

A report today from Synovate likens the two US Presidential candidates to brands.  Being very interested in brands in the … More

apple, brand, election, mccain, nokia, obama, politcal advertising

Vote Hour

  Google have recruited a host of high powered CEO’s to encourage their employees to take an hour out of their working … More

google, mccain, obama, politcal advertising, vote hour

7-Election

Picked up on this brilliant attempt by 7-Eleven to cash in the US Presidential Election on ‘Boy meets digital world’. Coffee … More

7-Election, 7-eleven, coffee, election, mccain, obama, president

Categories

A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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