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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: hopi sen

Any Way The Wind Blows

Back in December I wrote about a script penned by Hopi Sen for a party political broadcast.  That script has … More

any way the wind blows, attack, hopi sen, party political broadcast, political advertising

Irrational Electorate

    This script was written by influential Labour blogger Hopi Sen.   This route has been tried before (and … More

dave the chameleon, david cameron, hopi sen, political advertising

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Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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