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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: general election

GE24 look back: Labour’s creative strategy decoded

In my chapter of the new book, Political Marketing and Management in the 2024 UK Election, I spend some time … More

general election, Labour Party

Lib Dems borrow from Tory poster

The Liberal Democrats have released a poster which borrows from the Conservative poster ‘road to recovery’ (a.k.a ‘highway to hell’) from … More

general election, Liberal Democrats

Was 2010 an online election?

Apex Communications published a report just prior to the general election which researched PPCs in 100 battleground seats to see how … More

2010, general election, web 2.0

Countdown to a Conservative Government?

[clearspring_widget title=”General Election Countdown” wid=”4a32d532f8610fed” pid=”4b04112207c1c8b7″ width=”202″ height=”176″ domain=”widgets.clearspring.com”] The Conservative Party have released a widget that counts down the … More

countdown, general election, widget

Conservative Party to advertise on Spotify

The Conservative Party are going to be using the new social media music phenomenon ‘Spotify’ to advertise in next year’s … More

2010, advertise, conservative party, general election, online advertising, spotify

Categories

Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour.

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