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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: conservative

Hung Parliament Party

The Conservative Party have launched ‘The Hung Parliament Party’.  The Tories openly admit that they are no longer competing against … More

conservative, hung parliament party

New Conservative Posters – Let’s…

The Conservative Party have released a range of new executions in the poster campaign which launched last week.  Nothing to … More

cancer drug, conservative, id cards, job tax, national service, poster

New Conservative Poster – Brown’s recovery plan

On a bleak, scorched landscape reminiscent of a nuclear testing site two big, clunky, aggressive looking boots approach the first and … More

boots, brown, conservative, job tax, more debt, poster, recovery plan

M & C Saatchi v.s. Saatchi & Saatchi

The Conservative Party have drafted in their former creative advertising agency, M&C Saatchi, to work on their campaign in the … More

advertising, agency, conservative, political, saatchi

Gordon’s doing sweet BA

The Conservative Party are seeking to capitalise further on the BA strikes and Labour’s financial reliance on the union perpetrating … More

conservative, gordons doing sweet BA, poster, strike, tory, unite

Year for Change

This poster actually came out on New Years day, prior to the launch of the hotly-debated one featuring David Cameron, … More

conservative, houses of parliament, poster, projection, year for change

Could you be blue?

This is the sort of communications political parties up and down the country need to be doing more of.  By … More

bedford, conservative

The Bomb is Back

  The infamous Labour ‘Tax Bombshell’, that was first used by the Conservative’s to prevent Neil Kinnock’s seemingly inevitable election … More

bombshell, christmas, conservative, labour, tax, wrap

Categories

A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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