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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Tag: brown

New Conservative Poster – Brown’s recovery plan

On a bleak, scorched landscape reminiscent of a nuclear testing site two big, clunky, aggressive looking boots approach the first and … More

boots, brown, conservative, job tax, more debt, poster, recovery plan

Green Party Posters – Labour is old news

A fantastic new billboard campaign for The Green Party by Glue London.  The campaign reminds Brighton constituents and visiting Labour Party activists about … More

billboard, brighton, brown, green party, labour, mandelson, old news, political advertising, straw

We love big challenges

Big communications challenges are what great advertising agencies love and relish.  I wonder if there has ever been a bigger, … More

brown, cameron, challenges, political communication

Je ne regrette rien

Quite an amusing piece of political communication.  It’s well put together, has a great soundtrack and gets the message across … More

brown, sarkozy, video

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A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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