Today is the United Nations ‘International Day of the Girl’. A day which aims to draw the world’s attention to inequality that girls face due to their gender.
Plan International UK, a charity, marked the day by launching a new product: ‘Plaster Pads’.
The product is designed to help bring an end to the shame that many girls experience around their periods.
Plan International UK’s survey of 1,000 girls aged 14-21 found that almost half are embarrassed by periods.
By creating plasters – carrying messaging which downplays the significance of bleeding – that look like a sanitary product, the charity are hoping to help make society understand that blood, any blood, is just blood.
By drawing similarities between period blood and other forms of blood, the product cleverly communicates that the menstrual cycle is nothing to be embarrassed about.
The charity could have made adverts about the fact that periods are nothing to be ashamed of, but by creating a useful product – that people will choose to wear on an ongoing basis – they have made something which will communicate the same message in a less ephemeral, more personal, way.
The campaign was created by Scott Kelly and Ben Polkinghorne (more of their work here) at ad agency AMV BBDO.
A new instagram feed which shares spoof ads for famous brands that challenge gender equality has launched.
It has been created by L.A based copywriter Eileen Matthews and you can find it @feministads.
The ads so far are very well done indeed. The posts reframe an attribute of the product, or execute the brand’s existing creative platform using a feminist context, in order to highlight various aspects of gender inequality.
Eileen plans to post an ad a day for 100 days (today is day 10).
The Women’s Equality Party have released a provocative new poster to launch the campaign of their candidate for Liverpool’s mayoral election, which takes place on 4th May.
The poster, created by ad agency Now, shows an empty purse resembling a vagina to highlight the issue of the gender pay gap and carries the headline ‘Women are being shortchanged by £23.7 billion’.
It’s a brilliant political advertisement. It clearly articulates a policy position that is likely to be salient with a good chunk of the electorate in a visually arresting and newsworthy way.
However, given it’s a Mayoral election, the personal brands of the candidates will be disproportionately important.
If I were advising the Women’s Equality Party I would be suggesting that they follow this poster campaign with activity that positions the personal qualities of their candidate, Tabitha Morton, as being the type that Liverpool need in order to deliver change and gender equality for the city.
The Women’s Equality Party have today launched a very clever campaign which encourages members to attach a sticker (which supporters seem to have been sent in advance) to their smart phone and take and share a selfie.
Using the back of a smart phone as a media space is a smart tactic that I’ve not come across before.
It’s a quick and simple way to enable supporters to share a consistent campaign message in a personal and creative way.
The campaign launched hours ago and is already trending nationally on Twitter.
You can get more information on the new feminist political party here: https://womensequality.org.uk.
DGM Netherlands have created an incredibly powerful video featuring young women, posing as prostitutes in Amsterdam’s red light district, completing a dance routine to heavy dubstep music track.
The stunt was performed in front of unsuspecting onlookers walking through the area and was secretly filmed.
The pay-off is that thousands of women who are promised a career as a dancer in western Europe end up being trafficked into the Netherland’s sex trade.
At first it’s incredibly uncomfortable viewing, but the punchy music track and impressive moves of the girls quickly gets you nodding along. Just as you start to really enjoy the performance the message hits home very suddenly and in a highly impactful way.
It was International Women’s day yesterday. I wanted to post something serious, creatively original and hard-hitting. However, nothing caught my eye more so than the very amusing, feminist piss-taking video of the latest Dodge (US-based car brand) viral.
First, watch the Dodge viral advert, then watch the very witty response below it.