100 days of feminist ads

A new instagram feed which shares spoof ads for famous brands that challenge gender equality has launched.

It has been created by L.A based copywriter Eileen Matthews and you can find it @feministads.

The ads so far are very well done indeed. The posts reframe an attribute of the product, or execute the brand’s existing creative platform using a feminist context, in order to highlight various aspects of gender inequality. 

Eileen plans to post an ad a day for 100 days (today is day 10).

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