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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: US Presidential 2020

Trump and Bloomberg make political ad history at the Super Bowl

Donald Trump and Mike Bloomberg have spent around $11 million each buying ad space during the Super Bowl. Candidates buying … More

Bloomberg launches ‘Get it done’ slogan

Michael Bloomberg, the billionaire campaigning to become the Democrats 2020 Presidential candidate and former Mayor of New York, has released … More

Democratic Presidential ad spend at the turn of the year

Happy new year! It’s January 1st 2020 and now that 2019 is over we can start properly counting down to … More

2020 Democratic Presidential Primary Candidate logos

The Democratic Party 2020 Presidential Primary contest is well underway. Here’s the logos of the campaigns that have announced so … More

Trump 2020 slogan: Keep America Great!

Earlier this month President Trump announced in a speech in an airport hangar near Pittsburgh that his campaign slogan for … More

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Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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