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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: US Presidential 2008

It’s Nokia v.s Apple

A report today from Synovate likens the two US Presidential candidates to brands.  Being very interested in brands in the … More

apple, brand, election, mccain, nokia, obama, politcal advertising

Using their strength against them

In this spot we see McCain using footage of an Obama speech that praises the Republican candidate’s work on a … More

environment, legislation, McCain advert, obama, political advertising

Waaasssuuuppp!

I appreciate this blog is getting fairly Obama heavy, but I just couldn’t ignore this one.  A spoof on the … More

Bud, Budweiser, obama, political advertising, True

Obama’s 30 Minute Advert

Here in full, the Barack Obama 30 minute informercial that screened across three national broadcast channels last night.  It features … More

obama 30 minute, politcal advertising

Measuring the Hype

Measuring the success of one’s campaign is, obviously, rather an important aspect of advertising.  A company called MotiveQuest has developed … More

brand advocacy, effectiveness, motive quest, online promoter

Vote Hour

  Google have recruited a host of high powered CEO’s to encourage their employees to take an hour out of their working … More

google, mccain, obama, politcal advertising, vote hour

Terry Tate v Sarah Palin

A fantastic ‘get out the vote’ advert.  It’s an extension of the Reebok campaign which used Terry Tate as a … More

political advertising, Reebok, Sarah Palin, Terry Tate

The Great Schlep

  This is absolutely hilarious.  The momentum that Obama’s campaign has generated is unbelievable.  There seems to be a never-ending … More

election, obama, political advertising, Sarah Silverman, The Great Schlep

7-Election

Picked up on this brilliant attempt by 7-Eleven to cash in the US Presidential Election on ‘Boy meets digital world’. Coffee … More

7-Election, 7-eleven, coffee, election, mccain, obama, president

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Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour.

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