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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Regulation

Emerging ‘deepfake’ technology will turbocharge fake news

‘Deepfake’ is an emerging technology that allows people to create fairly realistic face-and-voice-swap videos. It was recently used for the … More

Launch: a new coalition to reform political advertising

In recent years, the rules designed to safeguard against the spread of disinformation and promote healthy political debate haven’t kept … More

Advertising industry trade body joins calls for changes to political ad regulation

This site has long argued that rules around political advertising need to change and be brought up-to-date. The main reason … More

Mark Zuckerberg takes action to improve transparency of political advertising on Facebook

Yesterday Mark Zuckerberg wrote on Facebook about the measures he was taking to improve transparency around political advertising on his … More

Electoral Commission proposals to reform political advertising don’t go far enough

Yesterday the Electoral Commission published their first report into spending around general election 2017, which included a series of suggested … More

Get the frack on with it

There have been a number of headlines this week about the news that oil and gas firm Cuadrilla reported Friends … More

Copyright and usage in political advertising: Bridget Riley example

During the local council elections in the UK last month a few campaign managers got in contact with questions about … More

advertising, Bridget Riley, copyright, usage

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A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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