‘Deepfake’ is an emerging technology that allows people to create fairly realistic face-and-voice-swap videos.
It was recently used for the first time by a mainstream political party in an advertisement.
Whilst it looked a bit ropey, the technology is going to get more realistic, easier to use and will be like a turbocharged version of ‘fake news’.
I’ve written for Campaign, a leading marketing trade publication, about how deepfake video technology came about, what problems it is likely to cause and why it provides us with another reason to regulate political advertising.
You can read the full article here.