A new range of tools, from online poll makers to crowdfunding platforms, have made creating and running a professional political … More
Category: political advertising
Electoral Commission proposals to reform political advertising don’t go far enough
Yesterday the Electoral Commission published their first report into spending around general election 2017, which included a series of suggested … More
Social media, segmentation and political advertising
This week there have been three brilliant articles which give perspectives on political segmentation and running effective election campaigns using … More
Who should regulate political advertising?
This week I was asked by Campaign, a leading marketing trade publisher, as to whether the Advertising Standards Authority (ASA) … More
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For those election obsessives who want to see all the best political advertisements with minimal effort, you can now follow politicaladvertising.co.uk … More
The future of political campaigning: data, strategies and digital tools
On Friday I attended CampaignTech Europe 2017, a conference focused on giving attendees a “how to” in running data-driven, innovative … More
Get the frack on with it
There have been a number of headlines this week about the news that oil and gas firm Cuadrilla reported Friends … More
Elections and brands: gimmick or gold mine
Last week I wrote an article for BBDO KNOWS, a planning resource for the BBDO network, which I’m reproducing here with their permission. BBDO … More
“Is political advertising dead?” #QTWTAIN
QTWTAIN, for the uninitiated, is an acronym of ‘Questions To Which The Answer Is No’ that was originated by journalist … More
It’s time to regulate political advertising
A Change.org petition which calls for the regulation of political advertising has gathered 100,000+ signatures in the 4 days since … More
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