Skip to content

politicaladvertising.co.uk

  • Twitter
  • Instagram
  • Facebook

Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

  • About
  • Political Advertising
  • Books
  • The Political Marketing Podcast

Category: political advertising

Why are there fewer election posters in people’s windows?

Last week Iain Dale, an influential journalist and commentator, lamented that the “good plain old-fashioned party poster” stuck in the … More

Advertising industry trade body joins calls for changes to political ad regulation

This site has long argued that rules around political advertising need to change and be brought up-to-date. The main reason … More

Mark Zuckerberg takes action to improve transparency of political advertising on Facebook

Yesterday Mark Zuckerberg wrote on Facebook about the measures he was taking to improve transparency around political advertising on his … More

Cambridge Analytica scandal shouldn’t mean a return to a pre-digital age of political campaigning

Here’s a clip of my appearance on Aljazeera where I explain that using micro targeting and personalisation in political campaigning … More

Podcast: Government vs The Robots

I’m this week’s guest on the excellent Government vs The Robots podcast. If you use iTunes the link to the … More

Hope to nope: political graphic design exhibition

Hope to Nope: Graphics and Politics 2008-18 is a new exhibition at The Design Museum in London which opens on … More

Event: European Association of Political Consultants conference and awards 2018

The European Association of Political Consultants (EAPC) is the European trade association for the political communication industry. Each year, the … More

Riding the wave of electoral volatility

The last eighteen months of elections in Western democracies have had one constant: volatility.  Britain voting to leave the EU … More

The politicaladvertising.co.uk campaign awards 2017

What a brilliant year of elections we’ve had.    We were treated to an enthralling and unexpected general election in … More

Political Christmas gifts 2017

I’ve seen a few vendors of exciting, politically-themed Christmas merchandise and I thought it would be remiss of me not … More

Posts navigation

Older posts
Newer posts

Categories

Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

politicaladvertising.co.uk

politicaladvertising.co.uk
A WordPress.com Website.
  • Subscribe Subscribed
    • politicaladvertising.co.uk
    • Join 156 other subscribers
    • Already have a WordPress.com account? Log in now.
    • politicaladvertising.co.uk
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...