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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: New Zealand Elections

Jacinda keeps moving forwards

There’s three weeks to go until polling day in New Zealand and Jacinda Ardern keeps moving towards a general election … More

Labour NZ launch 2020 general election slogan

Jacinda Ardern has launched a new slogan for the Labour Party to campaign with in the build up to New … More

Sweet As! The drama of New Zealand’s general election

There’s one week to go until the New Zealand general election, it’s a gripping campaign and the likely result is … More

Green Party NZ adverts win effectiveness prize

This Green Party advertising campaign, which ran last year during New Zealand’s general election and was created by agency Special … More

‘Parliamentary Resources’ pushed to another level

And we think that UK politicians are bad when it comes to partizan promotion using money given for ‘parliamentary resources’.  This … More

new zealand labour, phil goff, political advert

This One’s About Trust

This New Zealand Labour Party  commercial ran in the week leading up to parliamentary election polling day on November 8th; … More

mary, nz labour party, political advertising

Categories

Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers. If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections.

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