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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: New Zealand Elections

Jacinda keeps moving forwards

There’s three weeks to go until polling day in New Zealand and Jacinda Ardern keeps moving towards a general election … More

Labour NZ launch 2020 general election slogan

Jacinda Ardern has launched a new slogan for the Labour Party to campaign with in the build up to New … More

Sweet As! The drama of New Zealand’s general election

There’s one week to go until the New Zealand general election, it’s a gripping campaign and the likely result is … More

Green Party NZ adverts win effectiveness prize

This Green Party advertising campaign, which ran last year during New Zealand’s general election and was created by agency Special … More

‘Parliamentary Resources’ pushed to another level

And we think that UK politicians are bad when it comes to partizan promotion using money given for ‘parliamentary resources’.  This … More

new zealand labour, phil goff, political advert

This One’s About Trust

This New Zealand Labour Party  commercial ran in the week leading up to parliamentary election polling day on November 8th; … More

mary, nz labour party, political advertising

Categories

Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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