There’s a lot to like about the new Think Labour visual identity.
After months in which Labour Together became associated with factionalism, donation controversies and briefing scandals, this rebrand to Think Labour draws a line under the past and projects something more open, modern and culturally fluent.
The soft pink, complementing Labour red, gives it a contemporary feel, while the oversized, condensed typography feels irreverent, confident and unapologetic. In a political world that’s too often dominated by bland branding, this has real energy and personality.
The visual identity feels designed for the social media age: bold, memorable and instantly recognisable in-feed.
The brand identity was launched pretty much at the same time as Josh Simons, a former Labour Together leader who had become embroiled in controversy, resigned as an MP to make way for Andy Burnham to stand in a by-election.
New beginnings all round!
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