Labour’s 2025 local election strategy of branding Reform UK as “Tories in disguise” appears misguided for 3 reasons. Firstly, the … More
Category: Labour Party UK
Labour attack Reform UK on NHS: they’ll make you pay
Labour have launched a new NHS-focused attack on Reform UK, fronted by Health Secretary Wes Streeting MP. It positions Nigel … More
Labour’s paid media push promoting Investment Summit benefits
Labour have launched a paid ad campaign following the Investment Summit this week. It attempts to maximise the credit the … More
The Labour Party’s advertising in the 2024 general election
The Labour Party ran a fantastic campaign in the 2024 general election. The overarching narrative made the case that it … More
Labour’s eve of poll push
As the 2024 UK general election looms large, the parties are making their final, fervent appeals to voters on the … More
Gary Neville interviews Keir Starmer for a Labour Party Election Broadcast
The Labour Party have released a party election broadcast featuring former England footballer and broadcaster Gary Neville interviewing Labour leader … More
Two types of election ad: persuasion and conversion
At the most macro level, election campaign advertising falls into two camps: shaping public opinion and mobilising supporters. There are … More
Rachel Reeves fronts new poster campaign
The Labour Party are using Shadow Chancellor Rachel Reeves as the hero message carrier in a new poster campaign, what … More
Labour’s persuasion message varies by audience
The two latest Labour Meta ads have different audiences and different messages. The first is aimed at 45-64 year old … More
Proving the effectiveness of election advertising
Some fascinating new research has been released which reveals surprising differences in the effectiveness of Conservative and Labour Party adverts. … More
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