The Plastic Oceans Foundation, an environmental charity, has launched a campaign to get an area of trash floating in the North Pacific Ocean – that’s equivalent in size to France – recognised by the UN as a country.
Once the trash pile is recognised as an official country, the rest of the world can be forced to help clear it up under the United Nations’ existing environmental charters.
Michael Hughes and Dalatando Almeida are the creative team behind the campaign and they have also collaborated with LadBible to help raise awareness.
They’ve designed the country’s national flag, passport, currency and stamps. They’ve all got subtle nods to the damage done by pollution of our seas
It’s a very clever conceit and the way they’ve made the country tangible has meant that people have felt able to get behind the campaign.
There have been a number of headlines this week about the news that oil and gas firm Cuadrilla reported Friends of the Earth to the ASA for misleading claims in their anti-fracking advertising.
I’ve written a piece which argues that the fact the ASA have demonstrated they are capable of dealing with a thorny political issue like fracking is evidence to suggest that regulating election advertising is far from impossible.
You can read it here.
Greenpeace have released a film attacking Lego’s partnership with Shell; the toymaker distributes its toys at Shell’s petrol stations.
Created by London-based creative agency Don’t Panic, the film features Lego characters, animals and uses a reported 120kg of Lego brick to depict an oil-stricken, polluted and decayed Arctic.
The film is part of a wider Greenpeace strategy to put pressure on big corporate companies to publicly sever their ties with Shell in order generate awareness around the oil producer’s supposed moral and environmental indiscretions. The issue in question in this film is Shell’s ambitions to drill for oil in the Arctic.
The film is beautifully crafted. There is an incredible amount of attention to detail and the way the camera pours over the set creates a real sense of life in the characters which in turn generates greater emotion amongst the viewer.
The film has already gone viral and Shell and Lego’s attempts to get the film taken down have added further fuel to the fire.
This great poster by the Surfrider Foundation and Rise Above Plastics is designed to raise awareness about ocean pollution.
The advertiser has created sushi rolls out of the sort of rubbish that one might find in the sea. A brilliant, simple idea, with lovely clean art direction and a punchy piece of copy.
Greenpeace have released a very good spoof of VW’s ‘The Force’ TV spot which first ran during the Superbowl this year.
The video features a gang of young kids dressed up as the Star Wars series’ main protagonists who take on VW and mini- Darth Vadar.
The basis for Greenpeace’s campaign against Volkswagen is that supposedly the car manufacturing giant is donating millions of Euros every year to lobby groups who are trying to stop Europe increasing its commitment to greenhouse gas reductions from 20% to 30% by 2020.
The environmental group have created a website with a ‘Rebel Manifesto’ which seeks to educate, and enlist the support of, the public.
Greenpeace have launched a video recording of their latest stunt that aims to put pressure on Mattel Toys to reconsider which partners they use in the Barbie supply chain.
It’s not the slickest or most impactful stunt / campaign / video that I’ve ever seen. However, the principle of using a brand’s narrative against it’s holding company is a good’n (albeit not particularly original).
The simple ideas are always the best.
PDF files are great because they can contain whole books within relatively small amount of memory. However, PDF files can are bad for the environment because they allow people to print whole books relativley easily.
So, the WWF has created a file format which does everything that a PDF can do, except you can’t print it.