Greenpeace – Why Ken Really Dumped Barbie

Greenpeace have launched a video recording of their latest stunt that aims to put pressure on Mattel Toys to reconsider which partners they use in the Barbie supply chain.

It’s not the slickest or most impactful stunt / campaign / video that I’ve ever seen.  However, the principle of using a brand’s narrative against it’s holding company is a good’n (albeit not particularly original).

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